Advertising Service
Defining the right advertising campaign is crucial for any business. The main difference between general advertising and an advertising campaign lies in the fact that campaigns involve setting clear goals, budgets, and strategies that are directly managed and controlled. On the other hand, advertising groups typically oversee factors such as bid strategies (CPC), audience targeting, placements, and delivery methods to attract the intended audience. Therefore, selecting an appropriate advertising campaign can significantly contribute to the growth and success of a business.
Advertising is recognized as a powerful tool for attracting customers and increasing sales. By leveraging various advertising methods such as television, radio, the internet, and social media, companies can deliver their message to the audience and encourage them to take specific actions. Choosing the right advertising method and enhancing brand visibility can help increase the company’s recognition and credibility, ultimately delivering the expected financial returns.
The targeting of advertising campaigns is generally divided into two main categories:
1. Sales-Oriented Advertising Campaigns:
In this approach, the primary goal of the campaign is to increase sales and generate higher revenue for the company. Through targeted advertising efforts, the aim is to boost the number of sales and attract new customers.
2. Customer Engagement Advertising Campaigns:
Here, the main objective is to enhance customer relationships and build trust in the brand. These campaigns focus on encouraging customers to purchase products and strengthening their loyalty to the brand.
In general, campaign targeting should be aligned with the company’s primary goals and customer needs. Key objectives often include brand awareness, increased sales, and fostering stronger connections with customers.
1- What if you don't know what you want?
Before you make a decision regarding advertising services, I invite you to a personalized consultation about your specific needs. You can fill out the consultation reservation form to learn more about the conditions and process, and I will contact you as soon as possible.
2- If you know what you want!
Now that you’ve decided on advertising, to get familiar with the overall process of the project, make sure to listen to this podcast.
3- Selecting the required services
According to the steps, if you weren’t sure about what you need, after receiving our consultation, or if you already knew what you needed after listening to the podcast, it’s time to get the services you need, which we’ve outlined at the bottom of this page.
4- Order placement
Advertising plays a very important role in the success of businesses. This powerful tool helps businesses reach their audiences and attract them to their products or services. By using advertising, businesses can create appropriate strategies and improve their sales and revenue. Additionally, it helps them better understand their customers’ needs and provide more targeted services. Overall, advertising is a fundamental tool for the growth and development of businesses and undoubtedly plays a crucial role in their success.
Launching Advertising
In the first stage, you need to have a proper consultation to launch your advertising. This is important because your requests, needs, goals, budget, and other details need to be clearly defined for us. Our expert consultants will then provide you with the best solutions. Once we reach an agreement on the advertising setup, we will move on to the second stage. 🙂
In the second stage, we will hold one or more meetings if necessary to write a proposal, create a checklist, and finalize the details and conclusions from both your side and ours. This will ensure that everything is clear and ready to start accurately and completely. After that, we will proceed to the third stage.
In the third stage, after the media and allocated budgets are approved by the client, we will define the advertising schedule and the performance evaluation metrics. Once the schedule is confirmed, we will move into the execution phase, where we will manage the ads across various platforms to achieve the best possible results. After that, we will proceed to the fourth stage.
In the fourth and final stage, during the campaign execution and use of various media and platforms, periodic performance reports, as well as a final report at the end of the campaign, will be delivered to the client.
The importance of advertising
Advertising plays a crucial role in the success of businesses. This powerful tool helps businesses reach their target audiences and attract them to their products or services. By using advertising, businesses can develop effective strategies to improve sales and revenue. Additionally, it helps them better understand their customers’ needs and provide more targeted services. Overall, advertising is an essential tool for the growth and development of businesses, undoubtedly playing a significant role in their success.
Ease of interaction with the customer
Attract more customers
Providing 24-hour services
Increase revenue and profitability
Increasing credibility and branding
Providing a wide range of services
Benefits of Advertising
Advertising is one of the important and essential tools for promoting products and services. This tool helps businesses reach a wider audience and become more recognizable. By using advertising, businesses can establish stronger connections with their customers and achieve better sales results. Additionally, advertising can contribute to brand awareness, increased sales, customer acquisition, and enhanced credibility and trust. Overall, advertising is a powerful tool for the growth and development of businesses.
Creating branding
Increase interest
Loyal customers
Product intro
Persistence in the mind
Growing your business
Benefits of Advertising
Creating branding
Increase interest
Product intro
Loyal customers
Persistence in the mind
Growing your business
Types of Advertising services
1. Google Ads
One of the most effective ways to grow any business is through Search Engine Marketing (SEM). This type of marketing uses various tools and tactics that help achieve a good position and ranking on search engines. When a potential customer searches for a specific term and sees your website’s link, you’ll have the opportunity to attract them. Evidence shows that advertising on Google – one of the tactics in SEM – leads to increased sales for businesses.
2. Pay-Per-Click Advertising
As the name of this advertising campaign suggests, various social media platforms are used with objectives such as brand awareness, customer engagement, acquiring new customers, increasing sales, and retaining existing customers. Social media campaigns leverage the vast reach and targeting capabilities of platforms like Instagram, Facebook, Twitter, LinkedIn, and others to connect with the right audience, build strong relationships, and ultimately drive business growth.
3. SMS Marketing
The fastest way to grab the audience’s attention is through SMS marketing. Each message includes a text along with a contact number or specific link, which reaches a targeted audience. The content of these messages should be short and designed to capture the audience’s attention quickly. By crafting concise and engaging texts, businesses can drive immediate action and create a direct connection with their customers.
4. Email Marketing
In email marketing campaigns, emails are sent to the audience with various objectives, such as signing up for a webinar or purchasing a product. Each of these emails contains buttons that direct users to your desired pages. These calls to action help guide recipients toward taking the intended action, increasing engagement, and driving conversions.
5. Reportage
This is a form of indirect advertising presented in the form of a report or news article. In a sponsored article, the product or service is introduced indirectly, with the goal of engaging the audience naturally with the content, influencing them, without clearly identifying it as an advertisement. This type of advertising is usually published in both online and print media, including text, images, or videos that are harmoniously used to introduce a brand or product. The goal of a sponsored article is to increase awareness, build trust, and ultimately encourage purchasing or using the services.
6. Backlinks
Backlinks are links that direct users from one website to another. These links are often used to improve a website’s ranking in search engines (such as Google). Backlinks are considered one of the most important factors in SEO (Search Engine Optimization) and act as positive votes from other sites to your site. The more backlinks a website receives from reputable and high-quality websites, the greater the impact on improving its search engine ranking. Backlinks can be created naturally (such as other sites referring to your content) or manually (such as purchasing or exchanging links).
Types of Advertising services
1. Google Ads
One of the most effective ways to grow any business is through Search Engine Marketing (SEM). This type of marketing uses various tools and tactics that help achieve a good position and ranking on search engines. When a potential customer searches for a specific term and sees your website’s link, you’ll have the opportunity to attract them. Evidence shows that advertising on Google – one of the tactics in SEM – leads to increased sales for businesses.
2. PPC Advertising
As the name of this advertising campaign suggests, various social media platforms are used with objectives such as brand awareness, customer engagement, acquiring new customers, increasing sales, and retaining existing customers. Social media campaigns leverage the vast reach and targeting capabilities of platforms like Instagram, Facebook, Twitter, LinkedIn, and others to connect with the right audience, build strong relationships, and ultimately drive business growth.
3. SMS Marketing
The fastest way to grab the audience’s attention is through SMS marketing. Each message includes a text along with a contact number or specific link, which reaches a targeted audience. The content of these messages should be short and designed to capture the audience’s attention quickly. By crafting concise and engaging texts, businesses can drive immediate action and create a direct connection with their customers.
4. Email Marketing
In email marketing campaigns, emails are sent to the audience with various objectives, such as signing up for a webinar or purchasing a product. Each of these emails contains buttons that direct users to your desired pages. These calls to action help guide recipients toward taking the intended action, increasing engagement, and driving conversions.
5. Reportage
This is a form of indirect advertising presented in the form of a report or news article. In a sponsored article, the product or service is introduced indirectly, with the goal of engaging the audience naturally with the content, influencing them, without clearly identifying it as an advertisement. This type of advertising is usually published in both online and print media, including text, images, or videos that are harmoniously used to introduce a brand or product. The goal of a sponsored article is to increase awareness, build trust, and ultimately encourage purchasing or using the services.
6. Backlinks
Backlinks are links that direct users from one website to another. These links are often used to improve a website’s ranking in search engines (such as Google). Backlinks are considered one of the most important factors in SEO (Search Engine Optimization) and act as positive votes from other sites to your site. The more backlinks a website receives from reputable and high-quality websites, the greater the impact on improving its search engine ranking. Backlinks can be created naturally (such as other sites referring to your content) or manually (such as purchasing or exchanging links).